Letter to the editor

I’m writing this to the Mille Lacs County Times, the paper in Milaca, where my kids go to school.

Dear editor:

I walked into Milaca High School this evening to drop my son off for basketball practice and was greeted by a banner saying “Welcome to Milaca High School, Proudly Serving Pepsi Products.”

Gag me with 10 teaspoons of sugar!

I don’t know what Pepsi is paying for that advertising, but no price is worth your soul, and it’s not an exaggeration to say that the soul of the school is at stake when it sells advertising to a company like Pepsi, which survives by addicting children to unhealthy products, habits and lifestyles.

I’ve read the PR on the PepsiCo website about the company’s promotion of health, education and environmental responsibility. It’s a lot like the PR on the Philip Morris and R.J. Reynolds websites.

Companies like Pepsi are to tooth decay, diabetes and obesity what those companies are to lung cancer. Pepsi’s PR campaign in the schools is putting lipstick on a pig, to borrow a popular phrase. It’s an attempt to convince children at their most vulnerable age, while their brand loyalties are developing, that Pepsi cares about them, and their school, and their town, and Mother Nature, and mom and apple pie. Pepsi cares only about creating customers for life, and our school is playing into their hands.

Wake up, administrators and school board members. Giving Pepsi advertising in the school is the equivalent of putting Joe Camel posters on the wall. If you value your integrity and that of the school, you’ll tear those banners down. Otherwise you might as well cut health class, since walking through the front doors contradicts everything our kids are taught by their teachers.

While you’re at it, you should get rid of those vending machines that are full of junk food, yuppie kool-aid, and overpriced water in environmentally unfriendly plastic bottles. Those machines teach kids not only bad eating habits but bad spending habits and bad stewardship of resources as well, while fostering jealousy among children and division between the haves and have nots.

I hope other parents will join me by calling their school board members and telling them no price is high enough to justify the corruption of our kids’ minds and bodies.

Sincerely,

Brett Larson
Bogus Brook Township
320-983-3092

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4 thoughts on “Letter to the editor

  1. Good article, Brett. I agree with you – as I often do… However, be careful. When you submit letters to an editor, you open yourself up to unfair personal attacks having nothing at all to do with what you’ve written about – such as “Brett. Get a life” and “Brett. Lay down by your dish and shut the h*ll up.” Or maybe if they’d name the school after Brett, he’d be happy… The editor himself might take a spiteful swipe at you and discredit you. He might accuse you of things like – not telling the truth – even though you did tell the truth. He might contradict you with things like: “We couldn’t find any proof that Pepsi is bad for your teeth.” He might do this just to hurt you. People can be real cruel. Don’t expect sympathy. Maybe in HIS opinion Pepsi products are good for the school, good for children, good for the community. He may ridicule you as a “Bogus Brook idiot” and rally public support against you and your “nay-saying”…Also, be careful about tackling big corporations. They can totally ruin your life. Take it from me… I got sued for calling a very important, powerful CEO “Poopsie”. He claims it caused him serious damages which he expects me to pay. Ha! Good luck. I’ve lost my life savings to the attorneys and, of course, my life has been destroyed. I’ve also been ostracized from the community I’ve lived in for the past 30 years – because I don’t want to live next to sex offenders in a big institution. Apparently I’m the only one who doesn’t love sex offenders. You don’t love Pepsi. Imagine if people you’ve never crossed, never bothered in any way suddenly forced you to the ground, held you down and water-boarded you with Pepsi… Pepsi-boarded you… Soda pop isn’t quite the same as sex offenders, but nobody likes anything forced down their throats. Still, because I complained, I don’t have a single friend in the entire county. Just because I dared to stand up and say “This is wrong!” I am the town pariah. And so although I admire you for standing up against the Pepsi banner, I hope that you don’t end up like me. It is pure hell.Its hard to believe that I used to be respected by people who could spell. In hindsight, I should have been like everyone else and ignored the injustice of the almighty corporation. I shouldn’t have fought for the privilege of being left alone. For a moment there, I thought I could stop them. My mistake was writing my first letter to an editor. It was all downhill after that.

  2. Good article, Brett. I agree with you – as I often do… However, be careful. When you submit letters to an editor, you open yourself up to unfair personal attacks having nothing at all to do with what you’ve written about – such as “Brett. Get a life” and “Brett. Lay down by your dish and shut the h*ll up.” Or maybe if they’d name the school after Brett, he’d be happy… The editor himself might take a spiteful swipe at you and discredit you. He might accuse you of things like – not telling the truth – even though you did tell the truth. He might contradict you with things like: “We couldn’t find any proof that Pepsi is bad for your teeth.” He might do this just to hurt you. People can be real cruel. Don’t expect sympathy. Maybe in HIS opinion Pepsi products are good for the school, good for children, good for the community. He may ridicule you as a “Bogus Brook idiot” and rally public support against you and your “nay-saying”…Also, be careful about tackling big corporations. They can totally ruin your life. Take it from me… I got sued for calling a very important, powerful CEO “Poopsie”. He claims it caused him serious damages which he expects me to pay. Ha! Good luck. I’ve lost my life savings to the attorneys and, of course, my life has been destroyed. I’ve also been ostracized from the community I’ve lived in for the past 30 years – because I don’t want to live next to sex offenders in a big institution. Apparently I’m the only one who doesn’t love sex offenders. You don’t love Pepsi. Imagine if people you’ve never crossed, never bothered in any way suddenly forced you to the ground, held you down and water-boarded you with Pepsi… Pepsi-boarded you… Soda pop isn’t quite the same as sex offenders, but nobody likes anything forced down their throats. Still, because I complained, I don’t have a single friend in the entire county. Just because I dared to stand up and say “This is wrong!” I am the town pariah. And so although I admire you for standing up against the Pepsi banner, I hope that you don’t end up like me. It is pure hell.Its hard to believe that I used to be respected by people who could spell. In hindsight, I should have been like everyone else and ignored the injustice of the almighty corporation. I shouldn’t have fought for the privilege of being left alone. For a moment there, I thought I could stop them. My mistake was writing my first letter to an editor. It was all downhill after that.

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