I’m writing this to the Mille Lacs County Times, the paper in Milaca, where my kids go to school.
I walked into Milaca High School this evening to drop my son off for basketball practice and was greeted by a banner saying “Welcome to Milaca High School, Proudly Serving Pepsi Products.”
Gag me with 10 teaspoons of sugar!
I don’t know what Pepsi is paying for that advertising, but no price is worth your soul, and it’s not an exaggeration to say that the soul of the school is at stake when it sells advertising to a company like Pepsi, which survives by addicting children to unhealthy products, habits and lifestyles.
I’ve read the PR on the PepsiCo website about the company’s promotion of health, education and environmental responsibility. It’s a lot like the PR on the Philip Morris and R.J. Reynolds websites.
Companies like Pepsi are to tooth decay, diabetes and obesity what those companies are to lung cancer. Pepsi’s PR campaign in the schools is putting lipstick on a pig, to borrow a popular phrase. It’s an attempt to convince children at their most vulnerable age, while their brand loyalties are developing, that Pepsi cares about them, and their school, and their town, and Mother Nature, and mom and apple pie. Pepsi cares only about creating customers for life, and our school is playing into their hands.
Wake up, administrators and school board members. Giving Pepsi advertising in the school is the equivalent of putting Joe Camel posters on the wall. If you value your integrity and that of the school, you’ll tear those banners down. Otherwise you might as well cut health class, since walking through the front doors contradicts everything our kids are taught by their teachers.
While you’re at it, you should get rid of those vending machines that are full of junk food, yuppie kool-aid, and overpriced water in environmentally unfriendly plastic bottles. Those machines teach kids not only bad eating habits but bad spending habits and bad stewardship of resources as well, while fostering jealousy among children and division between the haves and have nots.
I hope other parents will join me by calling their school board members and telling them no price is high enough to justify the corruption of our kids’ minds and bodies.
Bogus Brook Township